The technology is continuously advancing, it is easy to overlook older devices that once inspired a generation of creators. In this video, Kofi Yeboah explores the Fuji GFX 50r, a 7-year-old medium format camera, and why it remains a compelling choice for photography enthusiasts in 2025.

Released in 2018, the Fuji GFX 50r was part of Fujifilm's medium format lineup, offering exceptional image quality in a compact rangefinder-style body. Despite being overshadowed by newer models, it still holds its ground as a reliable tool for professionals and hobbyists alike.

Rangefinder Design: A rare ergonomic style that stands out from modern Fuji cameras.

Medium Format Sensor: Offers 50 megapixels of resolution, providing rich detail and depth in images.

Customizability: Allows users to personalize the camera with grips, straps, and filters.

Kofi Yeboah purchased the Fuji GFX 50r as a used camera, acquiring the body, lens, strap, and grip for a fraction of the price of modern compact cameras. This highlights the value of investing in older, high-quality gear.

The rangefinder design of the GFX 50r appeals to photographers seeking a unique and timeless style. Its ergonomics cater especially well to individuals with larger hands, ensuring a comfortable shooting experience.

The medium format sensor, while not "true medium format," delivers stunning results. The 0.79 crop factor offers a distinct look, with enhanced depth and dynamic range. It also excels in producing clean images at higher ISO levels.

Fujifilm’s "film recipes" allow users to achieve beautiful, film-like aesthetics straight out of the camera. This feature is especially useful for photographers who want to minimize post-processing.

The Fuji GFX 50r shines in controlled environments like portrait sessions. Its large sensor provides exceptional background separation, even with slower lenses.

The camera's customization options, such as compact lenses and comfortable straps, make it an ideal companion for photo walks.

While the GFX 50r excels in image quality, its slower autofocus and burst shooting make it less suited for action or sports photography. However, for those willing to slow down and compose their shots thoughtfully, it is a rewarding experience.

Kofi Yeboah emphasizes the importance of revisiting photography as a creative outlet. After years of focusing on filmmaking, they found photography to be a refreshing and complementary practice. This shift highlights the value of stepping back from trends to reconnect with the foundational joys of art.

The GFX 50r may not be for everyone. It caters to photographers who value image quality over speed, enjoy experimenting with film simulations, and appreciate the craftsmanship of classic designs. It is ideal for studio work, portraiture, and thoughtful photography practices.

However, it may not suit those who require fast autofocus, extensive lens options, or a lightweight travel camera. As with any creative tool, the decision depends on your specific needs and artistic goals.

The Fuji GFX 50r demonstrates that older technology still holds immense potential in 2025. Its timeless design, exceptional image quality, and accessible price point make it a worthwhile investment for photographers seeking a unique creative experience. By stepping back to explore older tools, we can often uncover new inspirations and rediscover the art forms we love.