“When I was little, long before personal computers, let alone Instagram-enabled digital camera-phones, Arthur C. Clarke wrote that advanced technology is indistinguishable from magic. By far the most uncanny, sexy, insanely great piece of technological magic in our household was my parents’ Polaroid. Chris Bonanos’ smart, thoughtful, charming chronicle of that iconic invention and its remarkable inventor is a delight.”

—Kurt Andersen, author of True Believers and Heyday, host of public radio’s Studio 360
“Edwin Land was one of Steve Jobs’s first heroes, and this book shows why. He created a startup in a garage that grew into a company that stood at the intersection of creativity and technology. This is a fascinating saga, both inspiring and cautionary, about innovation and visionary leadership.”

—Walter Isaacson, author of Steve Jobs
“Pictures in a minute!” In the 1950s, ’60s, and ’70s, Polaroid was the coolest technology company on earth, an innovation machine that cranked out one must-have product after another. Led by its visionary genius founder, Edwin Land, Polaroid grew from a 1937 garage startup into a billion-dollar pop-culture phenomenon. It’s no wonder Steve Jobs considered Land a personal hero and modeled Apple after Polaroid.

INSTANT: THE STORY OF POLAROID, a richly illustrated, behind-the-scenes look at the company, tells the remarkable tale of Land’s extraordinary and beloved invention. From the introduction of Polaroid’s first instant camera in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company’s dramatic collapse into bankruptcy in the 2000s, Instant is both an inspiring story of American ingenuity and a cautionary tale about companies that lose their creative edge.

INSTANT: THE STORY OF POLAROID by Christopher Bonanos
For more information: papress.com/html/book.details.page.tpl?isbn=9781616890858
Publicity contact: Diane Levinson / diane@papress.com