WSIB Interactive - Behind The Scenes matrix effect

Behind the Scenes



Final spots





This is a project for The Workplace Safety and Insurance Bureau of Ontario’s 2008 Interactive Awareness Campaign. This was the first time I got to work with DraftFCB and in particular Steve DiLorenzo – the creative director, who I am now proud to call a good friend.

The beauty of this campaign is that it allows the user to immerse themselves in the moment, examine every detail in the split seconds before and after a catastrophic accident. By simply clicking and dragging the frame the user can drive the video content forward or backward as much as they like. They can stop anywhere in the video to examine a particular frame, while remaining immersed in the heart-wrenching story delivered by the victims of the accident.

This series of interactive spots used “The Big Freeze” special effects camera rig to capture the practical effects on the day, then we enhanced the live-action with CG effects – compositing 3D models for some of the debris and weather.

This project won SILVER at The Promax | BDAs – and a few other WEB and Advertising awards...

Agency: DraftFCB
Creative Director: Steve DiLorenzo
DOP: Adam Marsden
Post Services: Alter Ego & 4Stroke

by nick goso