Michael Grecco Hasselblad H4D-40 Shoot Documentary

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Michael Grecco was one of three seasoned shooters who were the first to get their hands on the new Hasselblad H4D-40. Check out the behind the scenes video about the making of this shoot.

This international ad campaign ran in conjunction with the release of the new camera and a gallery show in 50 countries. Since Hasselblad was the first camera to go to the Moon, Grecco took the shoot to Death Valley, California as he wanted to create an other worldliness to the images.

by Michael Grecco