Have you ever admired a photograph and wondered what made it so captivating? The secret often lies in the lighting. The positioning of your key light can make or break an image, and today, Jay P. Morgan is going to unravel the mystery behind it.

The fundamental concept we're discussing today is the practice of shooting into the shadow side of your subject's face. This simple but effective technique enhances the depth and texture of your images. The magic happens when you position your key light to create a transition from highlight to shadow, and this principle can be applied to any part of your subject

Stop putting the light in the wrong place. Jay P. Morgan sees images all the time and he´s thinking, “Why don't they understand where to set the key light?” It's not a difficult thing if you understand it.