How I Price My Commercial Photo Shoots by Chase Jarvis
Katie wants to know if she should offer pricing packages for her commercial photography. The answer is HELL TO THE NO (and Chase Jarvis gives some suggestions on how she should think about pricing).
In this episode of "CreativeLive with Chase Jarvis", a listener named Katie asks about how to price commercial photography shoots. Chase's answer is that unlike portrait and wedding photography, commercial photography does not work well with packages. Instead, there are three components to consider when pricing commercial photography jobs: the production fee, the creative fee, and how to get as much money from the client as possible.
The production fee is separate from the creative fee because it covers the costs associated with a particular shoot, such as makeup artists, scouting days, and location fees. To estimate the production costs, photographers need to ask many questions to understand the scope of the project. They can also rely on a group of people they regularly work with, such as makeup artists and prop stylists, to estimate their fees.
The creative fee is the photographer's base rate for their time and expertise. While day rates are common in the industry, Chase prefers to have a "bucket" for his creative fee.
Lastly, photographers should aim to get as much money as possible from their clients by delivering value. Instead of quoting a price and making it easy for clients to accept or decline, photographers should aim to quote a price that is just below the threshold that makes clients uncomfortable. This way, clients will need to get approval from higher-ups and will feel like they are getting a good deal, which is a win-win for both parties.
Overall, pricing commercial photography jobs requires careful consideration of the production and creative fees, as well as the ability to negotiate and deliver value to clients. By following these tips, photographers can increase their chances of success in the industry.
About Chase Jarvis
Chase Jarvis is well known as a visionary photographer, fine artist and entrepreneur. Chase is cited as one of the most influential photographers of the past decade. As an entrepreneur, Chase created Best Camera - the world's first mobile photo app to share images direct to social networks - sparking the global photo sharing craze. He is currently the founder & CEO of CreativeLive, the world's largest live-streaming online education company, having delivered more than a billion minutes of free live education worldwide. Let's Get Connected: www.chasejarvis.com
Image and video via Chase Jarvis
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