The result is a unique story, and one which draws on the world of fantasy, whilst overlapping once again with elements inspired by Nordic sagas. Snow and cold are the very cornerstones of the brand, and here they provide the backdrop for all the images, whilst nature itself is transformed into a fairytale environment to be experienced and lived.

Unveiling "A Surrealist Fantasy", the Moncler Fall-Winter 2016/17 advertising campaign by Annie Leibovitz #moncler

Una foto publicada por Moncler (@moncler) el 13 de Jul de 2016 a la(s) 8:02 PDT

Previous campaigns for Moncler with Annie Leibovitz:

• Moncler Gulliver's Travels: The Behind the Scenes with Annie Leibovitz 
• A Moncler Icelandic Fairytale by Annie Leibovitz: Fall/Winter 2015-16 Campaign
• Annie Leibovitz for Moncler Fall-Winter 2014/15 Campaign. Behind the Scenes

Text, images and video via Moncler