Peet's 50th Anniversary Campaign by Splash Photographer Bill Cahill

Bill Cahill's passion for splash photography has been showcases everywhere from magazines to Time Square. In this behind-the-scenes episode the commercials photographer tackles an Ad-campaign for Peet's Coffee.



Peet's wanted 6 still and 5 motion shots to use in a new advertising campaign to celebrate their 50 years this year. Bill was tasked to capture these over a period of 3 days for the stills and 1 for the motion. Utilizing his expertise in splash and product photography and trial and error, Bill captures the necessary materials with a bit of his personal flare.



Stills were gathered with a Leaf Medium Format digital back, and motion with a Red Epic at 200fps - requiring 5, 12,000 watt Mole-Richardson Lights in very close proximity, resulting in difficult working conditions and even a melted expresso machine.



See how Bill captures the campaign for Peet's and just how much goes into one of those magazine ads you have seen.

Stills & Screenshot Gallery: https://flic.kr/s/aHskzrFkmY

CREDITS:

Bill Cahill is a commercial photographer based in California. Join us to see  their latest work + some BTS exclusives! bit.ly/BillCahill  | Follow Bill: http://instagram.com/billcahillphoto


Directed By Jeremy Heslup | http://instagram.com/jeremyheslup
Special Thanks to Sean Fannin for assisting & Graphic Design
Music Via DeWolfe
Filmed in 4K with Canon 1DC

Text, image and video via PRAEMIO www.praem.io | instagram.com/praemio

© Valkyr Productions LLC | valkyrfilms.com | instagram.com/valkyrfilms