Photojournalist & Photographer Cole Bennetts: The zoo worker who would end up taking the Prime Minister's portrait

Concrete Playground has teamed up with the Jameson crew to give you a sneak peek into the lives of ten bold characters who took a big chance on themselves. They've gone out on a limb and rewritten their path, encapsulating ‘Sine Metu', the Jameson family motto which translates to ‘without fear’ — getting outside your comfort zone and trying something new. After all, we only get one shot at this. Take notes.

"It's a fine line when you're shooting... Your subjects may be celebrities, they may be artists but you've got to stand in front of them with a camera […] and do them right," "So I was down on my knees in front of Julia Gillard's desk and I was having trouble getting the right feel and I was starting to panic and I was like 'OK, Prime Minister, what I need you to do is close your eyes and I want you to go to your happy place'. That was crazy." - said Cole to Concrete Playground -

The final image:



Text, image and video via Concrete Playground