“Redland London luggages”: How to create an ad campaign with flying lemons by Ronen Goldman

As always, I opted for a small crew and practical effects, shooting Dvir using a softlighter and a glorious sunrise as a backlight.After the main shot was created we proceeded to shoot the various lemons, using high tech BBQ sticks
To get them into the various positions. Using an Ipad and Eyefi card I was able to monitor that everything was going as planned and in the correct place. -said Ronen on his blog-

1. 5d Mark 3
2. Canon 16-35L (Main image)
3. Canon 85 1.8
4. Canon 50 1.2
5. Think Tank TakeOff roller bag
6. Pocketwizards
7. Canon 580ex2