EXCLUSIVE!! In the cloak of night, Lightroom 5 takes shape: BTS of new identity image of the program by Telleson
For the release of Lightroom 5, Tolleson and Adobe sought to create a signature identity to match the power of the program.
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| Lightroom 5 website |
While the goal was to work within the Adobe CC mnemonic
language, the lettering had to employ light and photography in an
ambitious form.
Moreover, the final composition needed to elicit a sense
of awe and disbelief without straying from the natural limitations of
what could be captured in camera.
Tolleson is a creative agency located on San Francisco's historic Jackson Square. Throughout our 28 years, we've delivered branded experiences at a range of marketing touchpoints for clients large and small around the world. We believe that good design is good for business.
More information and images: tolleson.com/story/adobe-lightroom-5
Video and Photography by www.tolleson.com 2013.
Like other times, we are the first to find this video. Dear readers of other magazines, we love backlinks :D
1 comments:
Using Phase one software :/
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