Erik Almas is recreating a Rosseau masterpiece with EuroRSCG and Credit Suisse (PART 1/3)

Euro RSCG London launched a global advertising campaign for Credit Suisse. In this particular case Erik Almas explains the behind the scenes he did in New York for Tumi, the premium business, lifestyle, and  travel accessories company with the inspiration of French Post-Impressionist painter Henri  Rousseau.

by Erik Almas

Click on the image to view the ad full screen (pdf ).

We choose Rosseau because the inherent exploration/Jungle feel to his work. Took a few days of prep and 2 long days in studio to get the shot done..saids Erik Almas

Original: Negro Attacked by a Jaguar

About the painter:

Henri Julien Félix Rousseau (May 21, 1844 – September 2, 1910) was a French Post-Impressionist painter in the Naïve or Primitive manner. He was also known as Le Douanier (the customs officer), a humorous description of his occupation as a toll collector. Ridiculed during his life, he came to be recognized as a self-taught genius whose works are of high artistic quality

Via Erik Almas