Shootitlive: The secret weapon behind The Times to deliver real-time photo feeds

Shootitlive AB is a privately held company headquartered in Stockholm, Sweden and was founded in the spring of 2008 by Eivind Vogel-Rödin and Martin Levy. Together they created a service intended for websites, where on-the-field photographers publish photos and video clips of current events live as they unfold, from any location with 3G coverage.

 Shootitlive is a solution to live publish photos and video clips from camera to web in a couple of seconds. The live media feed can be displayed on one or several websites and will automatically be updated with new material streaming in from the camera on location.

For example, The Times used Shootitlive to create a live photo feed during the Royal Wedding.

Via shootitlive.com

“Not only was Friday a historic day for Prince William and Catherine Middleton, it also marks another historic day in terms of photography at The Times. This is ground-breaking technology and hasn’t been used by any other British newspaper. I know this is going to be the future of web shooting.”

Paul Sanders, Picture Editor The Times

© Marc Aspland/The Times This image of Kate Middleton in a car on her way to Westminster Abbey was shot on the EOS-1D Mark IV with an EF500mm f/4L IS II USM lens; the exposure was 1/640sec at f/4, ISO 500.

“We got this new piece of software that enabled us to transmit the picture straight to a live gallery on the website, bypassing the picture desk completely and publishing the images within 30 seconds of them being taken,” explains Paul Sanders, Picture Editor of The Times.

Used in conjunction with WiFi transmitters, the software in question was Shootitlive; a content management system that helps media outlets manage and publish live photo feeds and video clips. The Times had six of its photographers tethered this way, each one providing images directly to its website.( Text via Canon )

Video via shootitlive.com via Eivind ( Thank you )