The Polaroid 20×24: The legendary large-format instant film for 20x24's supercamera

Read more about this camera and watch how to take pictures with The Polaroid 20×24


Jennifer Trausch, a 2000 Cleveland Institute of Art graduate, is the Director of Photography at the 20X24 Studio in New York City. This former Polaroid studio is the only facility in New York that offers one-of-a-kind large-format analog technology. Jen has directed the studio operations for more than five years. In large-format photography, according to Jen, "many artists feel that the tonal nuances produced by Polaroid 20x24 film are impossible to capture with digital means. In some ways digital is too perfect, and many artists still yearn for the uniqueness and personality of large-scale Polaroid prints." Successful as a large-format photographer herself, Jen uses the camera she manages to produce her own work that is exhibited around the world.

COMPLETE WORKFLOW WITH JOHN REUTER:

JOHN REUTER has been a photographer since the early 1970s, majoring in Art while attending SUNY Geneseo. He continued his studies on the graduate level at the University of Iowa, receiving two master’s degrees. It was there that he began to specialize in Polaroid materials, most notably his SX-70 constructions, combining photography with painting and collage. Reuter joined Polaroid Corporation in 1978 as senior photographer and later Director of the legendary 20x24 Studio. His own work evolved through large scale Polacolor Image Transfers to digital imaging in the mid 1990’s. He has taught workshops in Photoshop, Lightroom, Polaroid materials and encaustic painting around the world.

20x24 Holdings LLC and Polaroid Corporation have recently agreed in principle to transfer the studio and production assets for Polaroid 20x24 film to 20x24 Holdings LLC. This private company, headed by John Reuter will continue to offer access to the incredible analog technology of large format instant film by way of camera and studio rental as well as film sales to independent owners of 20x24 cameras.

videos by Cleveland Institute of Art and Israel | Text: johnreuter.com/blog/ and 20x24studio.com