Making of the biggest campaign ever done by Serial Cut™, commissioned by Saatchi & Saatchi

3 months of preproduction. 6 days of photo shooting. 2 months for postproduction. This is the time needed to come to to bring about the biggest and most exciting campaign ever done by Serial Cut™, commissioned by Saatchi & Saatchi L.A. for Toyota USA.

With more than 30 professionals involved, each object was shot separately to make 3 key visuals that indicate the features of the new Toyota Prius V: more versatility, efficiency and connectivity. More Prius, More Possibilities. [Read more...]

Serial Cut™ is a Madrid based studio, established in 1999 by Sergio del Puerto, working on a wide variety of worldwide projects, but focussing mainly on Art Direction. 

© 2011 saatchi & saatchi + serial cut™ for toyota USA

Text and video by Serial Cut™